What is on-page SEO?
Nowadays, you can find a very strict competition in most of the business fields. It may be very tough for you to make your brand message reachable to others. Optimization of your presence in the online world is must to achieve your target. You may have already started SEO campaign for your company. Now, it is the right time to focus on the process of on-page SEO. However, most of us do not know the details of this process.
On-page SEO- How is it valuable to you?
On-page SEO comprises all the important SEO-related elements for optimization of your website. When you have created a site, you have to manage its content quality and technical issues. Thus, as you are the website owner, on-page problems are controllable to you. Effective on-page SEO also results in the success of off-page SEO.
The major factors, relevant to on-page SEO, are-
- Technical superiority
The appropriate codes are highly essential for on-page SEO. Make sure that you have not prevented the crawlers from website indexing. One of the SEO-friendly platforms, known to us is the WordPress. There is Yoast SEO plugin to deal with the technical issues. Thus, you can configure this Yoast SEO to manage the technicalities of your site.
- Flawless interface-
This is one of the major pillars to your website. Make your website easily navigable by creating a clear interface for the visitors. The visitors may find out any essential information from your site. A stunningly designed website easily attracts the attention of the viewers.
- Authoritative and comprehensible content for your website–
The content of your site has to be relevant to your user intent. It should reveal everything of the blog topics and your service or products. The online world is full of information at different websites. Thus, it is essential to ensure that your web content is unique. The content, filled with keywords, has to give value to the readers.
- Meta tags and Meta description-
The use of tags is very important to you. When you have written the Meta tags properly, the search engines will easily identify the information on your webpage. These tags also affect the decision of the users. You will find an increasing number of CTRs.
Meta description is another element that informs the visitors on what they will get on your webpage. For each of the webpages of the site, you may add Meta description. To attract the users from both mobiles and desktops, the description length has to range from 165 to 175 characters.
- Title tags and heading tags–
A webpage may have several tags, and the most valuable one is this title tag. This tag is viewable to the users in the paid ads and the organic search results. It also gives an outline of the page. You can find WordPress plugin for customizing this tag. Title tag has to be short and descriptive. You may include 70 characters to this tag.
Let us talk about the heading tags of the page. Your blog section or the landing page must have more than one heading tag. While H1 is the major tag, the remaining ones are the subheadings of your page.
Now, on-page SEO is clear to you and you can adjust the elements of your webpages to get the best results. You may also hire the SEO professionals to apply the above techniques for your marketing campaign.