SEO is more than just chasing keywords

SEO is more than just chasing keywords

Since SEO does not only consist of the hunt for keywords, but many aspects come together here, it is important to deal with the topic. Simply to understand what influences the ranking. Unfortunately in SEO you can’t just press a switch and it works…

DO YOU HAVE TO DEAL WITH SEO?

For many, SEO (search engine optimization) is not exactly what triggers enthusiasm. More precisely: Necessary evil like a visit to the dentist…

But: Yes, one should definitely deal with SEO! Your website can look so beautiful – if you don’t take care of its optimization, it will simply not be found. Which would be very annoying since a website is a lot of work.

The nice thing about SEO is that your website is not only optimized for the search engines but that it increases in quality! Everything is connected and it is often little things that make a better ranking possible. In SEO everything we do for user and search engine both. An example of Cheap Assignment Help UK initially was only focused on search engine thus got minimal no. of returning customers but later on the department of SEO made strategies and made it user friendly and now it is most viewed.

Since SEO does not only consist of the hunt for keywords, but many aspects come together here, it is important to deal with the topic. Simply to understand what influences the ranking. Unfortunately in SEO you can’t just press a switch and it works…

SET YOUR GOALS!

First of all, you must think about what you want to achieve with your website: What is your topic? How can you help, who should read your articles? Define your target group; then everything will be easier. You can imagine who your counterpart should be, what your readers are looking for, what questions they have.

Formulating specific goals helps you measure success. So don’t just say: “I want my page to be number 1 on Google”, but you should think sensibly about what you want to achieve with a better ranking.

Possible goals can be:

  • Optimization for the robots
  • Increase traffic on the page
  • Customer acquisition
  • Increase sales
  • Make certain products known
  • Top ranking on Google
  • Become known as a brand
  • Length of stay of visitors

 

START WITH THE BASICS

If you know what you want to target with your website, you can take care of some basic points.

  • 1. Security

It is very important, for example, that your website is “safe”! For a website, security means a whole lot: An SSL certificate should now be standard – since the thing with the GDPR, it has been mandatory for many pages anyway. The certificate is included with many web hosting packages, if not it should be “upgraded”. Online shops, newsletters, contact forms – simply wherever your visitors enter their personal data, a secure connection must be established.

  • 2. Charging time

Nobody has time and desire to wait! If you want visitors stay on your website then, make sure it’s quickly accessible. This is another aspect that influences the ranking: If the visitors quickly leave the website (e.g. because it takes too long to load the page), the search engines will recognize this. The goal is always to present the best possible result to the searcher – therefore a page with a high bounce rate slides down in the ranking.

  • 3. Domain

Pick a domain that is not too long and complicated. A keyword in the URL is nice, but not absolutely necessary (and often also not feasible). So, as short and as easy to remember as possible. Then check whether the domain is still free and also whether suitable names are available on social media – there are also online tools here (just google “Namecheck “).

  • 4. Web hosting

It is worth taking a little money in your hand – web hosting can have a huge impact on speed. At least you should take a close look at what is included in the package offered. In addition to performance, it’s worth gold if support works well and quickly!

  • 5. Ease of use

Make your visitors as nice and comfortable as possible on your website! This is where the length of stay comes into play again: the better your page works, the more appealing it is and the more well-prepared and easily findable information it contains, the longer your visitors will stay there → good for ranking.

  • 6. Responsive design

That should go without saying – pages that you have to “raise” on your smartphone in order to be able to read something should definitely be a thing of the past! This is annoying and since more and more people are mobile on websites, it is not possible! So, test it now to see if the site is optimized for mobile devices.

  • 7. Visibility

This is a question people asked a lot that “I could not find my website on Google Why?” There is often a very simple answer: The search engines were not allowed to index the website. Another reason could be that the robots just weren’t on your website yet – this can sometimes take a while. You can speed up it by submitting a sitemap via the Google Search Console.

  • 8. Statistics

We have now reached the point of statistics: Use the free tools from Google – they are a great help and provide a lot of information to improve your website constantly. The Google Search Console is currently legally unproblematic, but Google Analytics, despite the GDPR, can still be used if you observe a few points, e.g. that a contract with Google must be concluded for data processing and that IP addresses must be anonymized. You also have to point out the usage in your data protection declaration (for this you will get a lot of articles on the net, just enter “Integrate Google Analytics in compliance with data protection” …).

  • 9. SEO plugin

An SEO plugin is indispensable for WordPress users! Of course, it does not relieve you of the work of keyword research (that would be too nice …). But it supports you in integrating and placing the keywords. You can use it to generate a sitemap, get tips on text quality, information on whether images are correctly integrated, the possibility of optimizing your posts for social media, you can store the metadata and much more. There are a lot of SEO plugins, the most used is ” Yoast SEO “, which is completely sufficient and very comprehensive in the free version.

  • 10. Recognition

Your branding is also part of SEO! Ensure a uniform appearance on all channels (online and offline). This includes a logo, your colours, your fonts – a uniform appearance ensures that it is always immediately recognized that it is YOU. A favicon helps your page to stand out better when there are many open windows in the browser.

 

THERE IS MORE – SEARCH ENGINE OPTIMIZATION IS ONLY JUST BEGINNING

If the basics are “ticked off”, SEO is of course far from finished! Only then does it really start with the “Onpage Optimization”, i.e. all the things that you can directly influence on your website such as keywords, structure (permalinks, metadata), images, content.

It then becomes even more complicated with “Offpage optimization”, i.e. the things that happen outside the website and on which you do not always have a direct influence. These can be backlinks, social media, networks, offline presence (print, branding).

 

WHAT ELSE YOU CAN DO

Always remember that the reader is in the foreground! You can hide the search engines when writing texts – after all, readers should like it and offer added value. If you keep that in mind, you will automatically do a lot for the search engine optimization.

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